Vision
“More people on bicycles in Santa Cruz County”


Mission
“Use the prestige and economic power of the local bicycling industry to increase and enhance bicycle use in Santa Cruz County.”



SCBIC Goals
• Improve bicycle infrastructure in Santa Cruz County for recreation and transportation.
• Promote cycling safety and education.
• Enhance local bicycle groups networking for advocacy and lobbying.
• Support promotion of local cycling events.
• Sell and promote cycling in Santa Cruz County.
• Improved bike security through education, law enforcement and facilities.
• Communicate with politicians, government staff and the public regarding issues all facets of cycling and the local cycling industry


Current & Long term opportunities to improve safe and enjoyable cycling in Santa Cruz:
• Beach Street Contra-Flow Bike Lane
• Rails and Trails Bike/Ped Path
• Soquel Avenue Bike Lane
• Broadway – Brommer bikeway/bike connector